Open to relocation & remote roles
I make complex journeys feel simple
Senior Product Designer with 7+ years of experience across B2B, B2C, e-commerce and insurtech products used by millions.
Selected Work
Azki
Profile and IA Redesign
Transformed the user profile from a basic account page into a strategic asset management hub. By centralizing services around individual assets (like vehicles or property), the redesign facilitates seamless cross-selling, enabling users to manage insurance, book maintenance services, and discover relevant protections in one unified ecosystem.
- Platform
- MobileDesktop
- My role
- Senior Product Designer
Where I’ve worked
Seven years, four products, one line.
Xebra
Product design studio in Atlanta building SaaS apps for US businesses.
USrestaurant & HR clients
UI/UX DesignerSep 2020 – Nov 2021
Digikala
The largest e-commerce platform in the Middle East.
5.6Mdaily visitors
Product DesignerJul 2021 – Feb 2024
SnappMarket
Online grocery and fast delivery app.
5.5Mactive users
Senior Product DesignerFeb 2024 – Nov 2024
Azki
Insurtech marketplace to compare and buy insurance online.
7M+users
Senior Product DesignerNov 2024 – PresentNow
Know About Me
A product designer based in Yerevan, Armenia. Since 2019, I’ve been dedicated to UX and product design, blending over 7 years of experience with a deep focus on research. I leverage design thinking to craft strategies that shape user behavior, driven by data and insights, while creating flexible solutions for complex challenges.
I’m dedicated to a user-centric, data-driven approach, employing iterative design processes to achieve meaningful results and cultivate trust through effective collaboration with cross-functional teams.
Beyond the Pixels
My brain is permanently set to “Create Mode.” Whether I’m designing complex systems at work or sculpting tiny, questionable masterpieces out of playdough at home, I just love making stuff. You’ll often find me lost in a world of colorful icing cookies 🍪 (that look almost too good to eat) or meticulously coloring mandalas to hit that perfect zen state.
When I’m not making a mess with art supplies, I’m probably becoming one with the ocean 🌊. If you take me to the sea with a paddleboard, don’t expect me back soon—I’ll just be floating there indefinitely, watching the fish. All of this, of course, happens with a Jazz soundtrack playing in my head (and my headphones) because life is just better with a little swing.
